The story of New Age Oilfield Services began in 2003. Mark Rhodenizer, New Age's founder, was working for an oilfield service provider in Nisku, AB, installing Electric Submersible Pumps (ESPs). Here he learned the mechanics of the oil and gas industry via visits to several locations in western Canada and the United States. While working on site in Midland, Texas, Mark noticed the neighboring lease using small diameter stainless steel tubing to inject chemicals and learned that they were using this to treat downhole issues. This was the first time he'd seen this type of service and Mark immediately recognized the potential for its use in the Canadian oil and gas industry. Over the following year he began designing equipment to install this small diameter tubing for similar applications, now known as Capillary or Chemical Injection Systems, in Marks spare time.
Around this time Marks employer started to get requests for this type of application in Canada, being that no other company specialized in this service. His employer was hesitant to fulfill customer requests for their ESP spooling trucks to provide the service to install these Capillary Systems. In many cases, these oilfield service companies didn't have the capacity to supply the equipment for this or it was deemed outside of core operations. Seizing the opportunity, Mark spent every minute outside of work designing the first spooling unit. This was the beginning of New Age Oilfield Services.